Essays about: "master thesis business case study culture"

Showing result 21 - 25 of 51 essays containing the words master thesis business case study culture.

  1. 21. How To Get Started Redefining Productivity within Energy Use

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Caitlin Bengtsson; Jacob Carlsson; [2017]
    Keywords : Energy reduction program; Creating Shared Value; Energy efficiency; CSV; Redefining productivity; How to get started; Business and Economics;

    Abstract : Title: How to get started redefining productivity within energy use: A multiple case study of how large tech companies in Silicon Valley get started with creating shared value initiatives for improved energy efficiency Seminar date: 2015-05-26 Course: FEKN90, Degree Project, Master level in Business Strategy, Business Administration, 30 University Credit Points (30ECTS) Authors: Caitlin Bengtsson and Jacob Carlsson Supervisor: Matts Kärreman Key words: Creating shared value, CSV, redefining productivity, energy efficiency, energy reduction program, how to get started Purpose: The purpose of this thesis is to identify the operational steps of how to get started with an energy reduction program. By identifying these steps, this thesis aims to develop the usability and depth of the creating shared value framework. READ MORE

  3. 22. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  4. 23. The State of the Art in PR Evaluation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hanna Stensson; [2017]
    Keywords : Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

    Abstract : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. READ MORE

  5. 24. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  6. 25. A Cultural Approach to Crisis Management : Comparison between Sweden and Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sandra Richter; Stefanie Lehmann; [2016]
    Keywords : Crisis; Crisis Management; Culture; Cultural Origin; Sensemaking; Building Theories from Case Study Research; Pragmatism; Grounded Theory Method; Volkswagen;

    Abstract : Problem:  Triggered by the present emission scandal of Volkswagen, we came across the fact that corporate crises constitute a revenant topic in the business world. They often entail significant consequences for the affected companies such as reputation damages, financial losses and loss of trust from stakeholders. READ MORE