Essays about: "on advertisement and reality"

Showing result 1 - 5 of 14 essays containing the words on advertisement and reality.

  1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

  3. 2. A study on 2D advertisementsin mobile versus VR experiences

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Simon Beverskog; Fredrik Larsson; [2020]
    Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

    Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

  4. 3. VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Denise Fioravanti; [2020]
    Keywords : Barthes; Eco; advertising; accessibility; core values; organisational identity; visual strategy; strategic communication; Social Sciences;

    Abstract : Organizations are currently facing an image-centered culture, where people are overwhelmed by pictures. Due to the high level of intensity and constant exposition to such material more and more people are normalizing the images that they are exposed to. READ MORE

  5. 4. The AR in Architecture

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Dieu An Vu; [2019]
    Keywords : Alternativereality; AR; VR; MR; Architecture; visualization; Alternative Reality; Augmented Reality; Virtual Reality; Mixed Reality; Architectural visualization; users; citizens; application proposal; AR application; non-professional users; urban exploration;

    Abstract : En vanlig metod inom arkitektonisk visualisering idag är produktion av stillbilder som skapas med 3D-modelleringsprogram. Med sådan avancerad teknik blir det enkelt och effektivt att styra och manipulera vad som visas på stillbilderna, vilket ökar säljbarheten av arkitektoniska projekt. READ MORE

  6. 5. Variety versus Recurrence of Advertisement in Cross Reality Experiences

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Eric Blomquist; [2019]
    Keywords : Advertisement; Cross Reality Experience; User Experience; Virtual Reality; Product Placement; User Study;

    Abstract : Advertisement is funding a lot of the digital landscape we interact with on a day-to-day basis. As our digital landscape evolve and the field of Cross Reality is maturing, it is of value to examine its compatibility with this mean of monetization. READ MORE