Essays about: "online and offline marketing in e-commerce"

Showing result 1 - 5 of 8 essays containing the words online and offline marketing in e-commerce.

  1. 1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
    Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

  3. 2. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Ella Heed; David Hellqvist; [2023]
    Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

    Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

  4. 3. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

  5. 4. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Thodsapon-Pete Kaewprathum; [2018]
    Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

    Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE

  6. 5. Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Martina Jonsson; [2018]
    Keywords : In-store experience; digitalization; e-commerce; explorative design; product information; fashion retail; augmented reality; interaction design; interaction technology.;

    Abstract : The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. READ MORE