Essays about: "personality and management"

Showing result 11 - 15 of 75 essays containing the words personality and management.

  1. 11. Breaking the Bank : A study of career barriers among women in the commercial banking sector.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Matilda Jonsson; Wilma Jangren; [2022]
    Keywords : Gender diversity; Barriers; Glass ceiling; Top Management; Banking sector; Becker’s theory of discrimination; Social role theory; System justification theory;

    Abstract : Background - Women are underrepresented in top management positions all over the globe. This also applies to Sweden, despite the country's long progressive and high material prosperity. This situation is particularly evident in the banking sector, where women represent approximately half of the workforce. READ MORE

  3. 12. Motivation & Challenges for Student Entrepreneurship in Sweden : What are the motivating factors for students to start their own business in Sweden and what challenges can they face?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Emma Harrysson; Mubin Ahmed; [2022]
    Keywords : Student entrepreneurship in Sweden; Entrepreneurship; Motivations; Challenges; Student entrepreneurship;

    Abstract : Due to different types of benefits and advantages, it is an attractive alternative for graduates to become entrepreneurs, either during their studies or after completing their education. In addition to the benefits and advantages of becoming an entrepreneur, there can be a number of challenges and disadvantages that they face. READ MORE

  4. 13. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Xinying Li; Felix Fagergren; [2022]
    Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

    Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE

  5. 14. Who’s managing earnings? A personality study of earnings management - Using algorithms to analyze how CEO personality traits engage in earnings management

    University essay from Göteborgs universitet/Graduate School

    Author : Kenneth Holmberg; Victor Appelgren; [2021-06-24]
    Keywords : Earnings management; Big Five Personality Traits; Chief executive officer;

    Abstract : Extensive research explains the underlying reasons to why firms engage in value-destroying and risky earnings management. There is subjectivity involved in these decisions, and to explain why managers engage in earning management differently, recent research has started to go beyond the traditional motives to explain why CEOs manage earnings differently. READ MORE

  6. 15. How weird elements in brand communication can strengthen brand intimacy.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE