Essays about: "pricing strategies for brands"
Showing result 6 - 7 of 7 essays containing the words pricing strategies for brands.
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6. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE
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7. Going, Going... Gone Global : A study of two companies that want to take their brands abroad
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. READ MORE