Essays about: "promotions"

Showing result 16 - 20 of 67 essays containing the word promotions.

1. 16. Surviving as an artist in the era of social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Samu Vilppula; Juuso Ketola; [2021]
   Keywords : ;

   Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE

3. 17. The Push from Below : Contested Narratives by Bangladeshi Fans towards Influencers on YouTube in Bangladesh

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : S M Nafis Rafsan; [2021]
   Keywords : fans studies; YouTube; online influencer; social media; interview method; Bangladesh; Social Sciences;

   Abstract : The purpose of my research is to investigate the contestation of narratives formed by Bangladeshi fans towards online influencers on YouTube. The evolution of digital technology and the usage of social media platforms (Facebook, YouTuber, Instagram, etc.) is competing with traditional media. READ MORE

4. 18. Cost effective and sustainable grocery shopping

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Oscar Andersson; Erik Lundow; [2020]
   Keywords : Groceries; Shopping; Discounts; Savings; Digitalisation; Cross-shopping; Sustainability;

   Abstract : The aim of the study is to see if a digital tool can combine the benefits of shopping online, with the perks of purchasing groceries in a physical store. Previous research in the area has found that grocery shopping online isn’t growing at the same pace as normal retail shopping online. READ MORE

5. 19. Undersökning av digital marknadsföringsstrategi

   University essay from SLU/School for Forest Management

   Author : Viktor Svedlund; [2020]
   Keywords : digitalisering; digital marknadsföring; sociala medier;

   Abstract : Företag står under ständig utveckling och en drivkraft att öka sin omsättning och stärka sitt varumärke. För att nå ut med sin produkt, tjänst eller kännedom om varumärket så marknadsför sig företag. READ MORE

6. 20. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
   Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

   Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE