Essays about: "promotions"

Showing result 21 - 25 of 67 essays containing the word promotions.

  1. 21. Regulatory Focus and Penalty Taking in Handball

    University essay from Högskolan i Halmstad/Hälsa och idrott

    Author : Anton Andersson; Dexter Wolffsohn; [2020]
    Keywords : Promotion; prevention; framing; positive affect; negative affect; pressure; emotional states; Promotion; prevention; inramning; positiva affekter; negativa affekter; press; emotionella tillstånd;

    Abstract : Penalty-taking performance in handball within a self-regulatory focus framework was examined. In a two-independent group design, regulatory framings (either promotion or prevention) were given to participants (N = 25) prior to penalty-taking. READ MORE

  3. 22. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE

  4. 23. An Exploratory Study of the Factors of Inclusion in a Multinational Organization

    University essay from Lunds universitet/Förpackningslogistik

    Author : Zakaria El-Segaier; [2019]
    Keywords : Technology and Engineering;

    Abstract : Purpose: The purpose of this study is to explore and identify the factors leading to or inhibiting inclusion, and how these do so. Methodology: I conduct a qualitative case study using semi-structured interviews of respondents within an anonymous case company named Company X, and use pattern matching to both test factors of inclusion found in the diversity and inclusion literature, but also identify new factors that are unmentioned in the literature. READ MORE

  5. 24. The Impact of Influencer Marketing on Consumers' Attitudes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Grafström; Linnéa Jakobsson; Philip Wiede; [2018]
    Keywords : Millennials; Influencer Marketing; Attitudes; Trust; Loyalty; Elaboration Likelihood Model;

    Abstract : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. READ MORE

  6. 25. The Impact of Promotions on Store Visits: A Counterfactual Approach

    University essay from Lunds universitet/Statistiska institutionen

    Author : Joel Persson; [2018]
    Keywords : Promotion; potential outcomes; counterfactual analysis; treatment effects; panel data econometrics; spatio-temporal; Mathematics and Statistics; Business and Economics;

    Abstract : This thesis empirically quantifies the impact of promotions on store visits in the Swedish grocery retailing sector with nationally representative panel data on household purchases of ground coffee. Using the potential outcomes framework, the impact is calculated as the difference between outcomes with promotion and their counterfactuals estimated with two regression models. READ MORE