Essays about: "publicity activities"

Showing result 1 - 5 of 6 essays containing the words publicity activities.

  1. 1. Creating Value from Last Mile Deliveries to First Mile Recycling : A Case Study of an Urban Consolidation Center

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : GUSTAV WESTERLUND; DARIN BABAN; [2021]
    Keywords : Urban consolidation center; Urbanization; Urban waste management; Urban freight delivery; Business models; Value creation; Value proposition; Value capture; Urban samlastningscentral; Urbanisering; Urban sophantering; Urbana varuleveranser; Affärsmodeller; Värdeskapande; Värdeerbjudande; Värdefångst;

    Abstract : This study is a part of the HITS-project at the Integrated Transport Research Lab at KTH. The demand for urban freight transportation has continued to grow during the last decades due to increased urbanization. Road-based freight transport contributes to air pollution, traffic congestion and noise pollution. READ MORE

  3. 2. Green ocean finance - the race to issue a world's first

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Diana Dragancea; Johan Gren; [2021]
    Keywords : Green corporate bonds; debt issuance; corporate sustainability; green financing;

    Abstract : Our thesis provides an in-depth overview of the events leading up to Vasakronan's issuance of the world's first corporate green bond in November 2013. The study's aim is to analyze the catalysts enabling the issue, the incentives and obstacles faced by the involved actors and the impact the first and subsequent issuances have had on Vasakronan. READ MORE

  4. 3. ACCESSING MICROFINANCE THROUGH FINANCIAL LITERACY : A Case Study of Hand in Hand Eastern Africa’s Operations in Kenya

    University essay from Umeå universitet/Företagsekonomi

    Author : Pontus Lindahl; Linda Mokvist; [2020]
    Keywords : Financial Literacy; Microfinance; Microcredit; Women Empowerment; Financial Inclusion; Social Capital; Social Learning Theory; Dynamic Capabilities; Poverty Alleviation; Developing Countries; Kenya; Bottom of the Pyramid; Hand in Hand andHand in Hand Eastern Africa;

    Abstract : In 2015, United Nations implemented seventeen Sustainable Development Goals along with 169 sub-targets with the ambition to transform the world through achieving sustainable development and, hence annihilate poverty. In light of the foregoing, both authoritative and non-governmental entities accentuated the significance of ‘financial inclusion’ which, in turn, has developed into an evangelical advocacy reminiscent of the extensive publicity that microfinance received at the end of last century which, in turn, has led to an unprecedented passion among philanthrocapitalists, transnational corporations, and other benefactors to financially and socially assist the impoverished. READ MORE

  5. 4. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  6. 5. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Ledin; Linn Norell; Johanna Thorell; [2016]
    Keywords : Brand Forgiveness; Brand Relationship; Consumer Forgiveness; Service Failures; Negative Publicity; Service Recovery; Forgiveness Strategies; Branding; Brand Management;

    Abstract : Purpose - Existing research of forgiveness has received substantial notice in the field of psychology. Nevertheless, less is known about forgiveness within a business context. READ MORE