Essays about: "questionnaire marketing activities"

Showing result 6 - 10 of 46 essays containing the words questionnaire marketing activities.

1. 6. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Rupam Saha; [2022]
   Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

   Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

3. 7. The impact of social distancing measures on the drivers of the consumers

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gustave GAILLARD; Baptiste Labat; [2021]
   Keywords : ;

   Abstract : Background:  Since the beginning of the year 2020 the world is facing the Covid-19 pandemic. To fight against the spread of the virus, the states have put in place more or less strict measures of social distancing. By limiting all physical interactions, the students and their need of social interactions were greatly impacted. READ MORE

4. 8. The Impact of Personal Norms, Environmental Awareness & Ascribed Responsibility on Pro Environmental Intentions of Young Travelers in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Samudika Perera; [2021]
   Keywords : Personal norms; pro environmental intentions; environmental awareness; ascribed responsibility; intention to involve in sustainable purchasing behaviors; intention to involve in recycling activities; intention to involve in preserving natural and local resources;

   Abstract : Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. READ MORE

5. 9. The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Pontus Holm; Max Banfalvi; [2021]
   Keywords : E-commerce; Social Media Marketing Activities; Brand Image; Purchase Intention; Social Media.;

   Abstract : Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. READ MORE

6. 10. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hannah Kyller; Hedvig Thorson; [2021]
   Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

   Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE