Essays about: "questionnaire marketing activities"

Showing result 21 - 25 of 46 essays containing the words questionnaire marketing activities.

1. 21. The Impact of Culture on Perceived Employer Attractiveness

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Magnus Landqvist; [2018]
   Keywords : Employer attractiveness; Employer branding; Culture; Cultural differences; Sweden; Germany;

   Abstract : As the years go on the struggle to attract the most talented people has gotten increasingly fierce for organisations all over the world. In order to help them win this struggle organisations have developed a tool. This tool is employer branding, which is when an organisation implements marketing strategies to human resource activities. READ MORE

3. 22. Attracting Digital Native Students Through Digital Marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Karin Vennberg; [2018]
   Keywords : Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

   Abstract : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. READ MORE

4. 23. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Martina Dahl; Anna Johnsson; [2015]
   Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

   Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE

5. 24. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jens Kansell; Fredrik Jonsson; [2015]
   Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

6. 25. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

   University essay from Institutionen för marknadsföring (MF)

   Author : Sara Follin; Viktoria Fransson; [2013]
   Keywords : Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

   Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE