Essays about: "questionnaire marketing activities"

Showing result 11 - 15 of 46 essays containing the words questionnaire marketing activities.

1. 11. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

3. 12. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

4. 13. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
   Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

   Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

5. 14. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
   Keywords : Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

   Abstract : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. READ MORE

6. 15. Adoption of high-technology products in emerging markets: The ACE-1 advanced biomass cookstove in rural Cambodia

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Anne Baltruschat; [2019]
   Keywords : Sustainable Development; Energy access; Clean cooking; Advanced biomass stoves; Adoption;

   Abstract : This study examines the adoption of clean cooking technologies in developing countries with a focus on the ACE-1 advanced biomass stove (ABS). Marginalized communities in rural environments are often exposed to high levels of Household Air Pollution (HAP) due to the common use of traditional cookstoves. READ MORE