Essays about: "relationship communication marketing"
Showing result 11 - 15 of 188 essays containing the words relationship communication marketing.
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11. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE
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12. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE
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13. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. READ MORE
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14. White Nicotine Pouches of Freedom?
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE
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15. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE