Essays about: "relationship of eCRM"

Showing result 1 - 5 of 6 essays containing the words relationship of eCRM.

  1. 1. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Millie Karphammar; Jennifer Brettschneider; [2021]
    Keywords : eCRM; CRM; customer loyalty; video streaming industry;

    Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

  3. 2. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  4. 3. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
    Keywords : Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

  5. 4. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
    Keywords : eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

  6. 5. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shakoor Abdul; [2011]
    Keywords : Electronic; Customer; Relationship; Management;

    Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE