Essays about: "eCRM performance"

Found 3 essays containing the words eCRM performance.

  1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Daniela Rodriguez; [2023]
    Keywords : CRM; email marketing; content personalization;

    Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

  3. 2. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
    Keywords : Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

  4. 3. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
    Keywords : eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE