Essays about: "retailing role"

Showing result 1 - 5 of 47 essays containing the words retailing role.

  1. 1. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

    University essay from

    Author : Paul Pankonin; [2023]
    Keywords : SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

    Abstract : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. READ MORE

  3. 2. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
    Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

  4. 3. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Österlund; Sofia Lindborg; [2023]
    Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE

  5. 4. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Song Thu Nguyen; Joo Won Lee; [2023]
    Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

  6. 5. Nudging inom ICA : ett verktyg för att främja hållbar konsumtion?

    University essay from SLU/Dept. of Economics

    Author : Ellen Hedlund; Natalie Hjertberg; [2023]
    Keywords : Nudging; hållbarhet; dagligvaruhandel; konsumtion; konsumtionsbeteende; beteendeförändring; ICA; sustainability; grocery retailing; consumption; consumption behavior; behavior change;

    Abstract : Syftet med denna studie är att undersöka hur nudging kan användas inom dagligvaruhandel för att främja hållbar konsumtion, med fokus på vilka möjligheter och utmaningar som kan synliggöras. Med hjälp av en kvalitativ forskningsmetod har intervjuer med ICA handlare och en hållbarhetscoach, visat på att det finns ett aktivt arbete gällande nudging i matbutikerna. READ MORE