Essays about: "role of business communication"

Showing result 1 - 5 of 184 essays containing the words role of business communication.

  1. 1. There are two sides to every story: A study of how various interpretations and goals affect technology usage

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Hansson; Louise Mattsson; [2018-07-03]
    Keywords : Sociomateriality; Affordances; Constraints; Imbrication; Information and Communication Technology;

    Abstract : MSc in Management.... READ MORE

  2. 2. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  3. 3. Apotekens roll och ansvar för en mer hållbar läkemedelsanvändning : ett CSR perspektiv

    University essay from SLU/Dept. of Economics

    Author : Jacob Angeldal; Arvid Rydell; Alexander Sommensjö; [2018]
    Keywords : CSR; apotek; hållbarhet; läkemedelsanvändning; mellanhand; miljö; pharmacies; sustainability; pharmaceuticals; intermediary actor; environment;

    Abstract : I Sverige råder det idag en läkemedelsanvändning som resulterar i en negativ miljöpåverkan. Den största negativa miljöpåverkan från läkemedel i Sverige uppstår vid kundernas användning av läkemedel. Corporate Social Responsibility (CSR) är ett koncept som beskriver företags samhällsansvar och bidrag till en hållbar utveckling. READ MORE

  4. 4. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Karolina Gibała; Aleksandra Gujda; [2018]
    Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE

  5. 5. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anthony Grivas; Fabian Bratell; [2018]
    Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

    Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE