Essays about: "sales framework"

Showing result 21 - 25 of 278 essays containing the words sales framework.

  1. 21. Improving capacity planning in outsourced manufacturing through sales and operations planning: A case study at Axis Communications

    University essay from Lunds universitet/Teknisk logistik

    Author : Lukas Andersson; Mikael Janslätt Axelsson; [2022]
    Keywords : Capacity planning; Strategic capacity planning; Manufacturing; Outsourcing; Sales and operations planning; S OP; Electronic manufacturing services; EMS; Technology and Engineering;

    Abstract : This master’s thesis explores how capacity planning in outsourced manufacturing can be improved through sales and operations planning (S&OP). The master’s thesis was done in collaboration with Axis Communications AB, where the capacity planning and S&OP processes were analyzed. READ MORE

  3. 22. Motivated to sell : What motivates women in leading sales positions in tech organizations

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sofia Livman; [2022]
    Keywords : Work motivation; hygiene-motivator theory; expectancy theory; intrinsic motivation; extrinsic motivation; tech industry; business to business sales; women in sales;

    Abstract : This thesis explores what motivates women in a leadership position, in a sales role and in the technology industry. The field lacks previous research on this specific subject. Using one need-based and one process-based work motivation theory, the study aims to identify and map motivational factors that are regarded by women. READ MORE

  4. 23. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

  5. 24. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  6. 25. Designing a framework of KPIs to measure and evaluate electric road freight : A qualitative study of the market perspectives

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Linn Bengtsson; Sara Gimbro Nielsen; [2022]
    Keywords : Logistics; Electric road freight; KPIs; Market analysis; Transport sector;

    Abstract : The electrification of the road freight sector has been visible in society during the last couple of years, where several companies have started to o↵er electric solutions. Further, this is due to an increased awareness of the negative impact of transport on the environment. READ MORE