Essays about: "scandinavian fashion industry"

Showing result 1 - 5 of 6 essays containing the words scandinavian fashion industry.

  1. 1. To lead or to follow: Translating innovative technologies as a result of industrial fashion

    University essay from Göteborgs universitet/Graduate School

    Author : Patrik Kindmark; Emil Thunberg; [2018-07-03]
    Keywords : Actor network theory; translation; innovation; organizational fashion; problematization; Industry 4.0;

    Abstract : As the technologies included in the concept of ‘Industry 4.0’ have been hailed as to be ushering in a fourth industrial revolution, corporations within the industrial sector strive to adopt innovative information technology (IT) systems in order to maintain a sustainable competitive advantage – or to avoid redundancy. READ MORE

  3. 2. The Scandinavian Cooperative Advantage of Fashion : A Study of Swedish Fashion Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hyunjoon Song; [2017]
    Keywords : Fashion; Scandinavian Cooperative Advantage; Cooperative Advantage; Swedish Fashion Industry; Hofstede’s Dimensions; Swedish Management Style; Stakeholder Theory; Stakeholder Salience; Designers;

    Abstract : In recent years the fashion industry has experienced a high frequency of famous Creative Directors departing the companies for unknown reasons. The same problem does not seem to occur in the Scandinavian fashion industry. READ MORE

  4. 3. Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Irene Garnit Agripina; [2012]
    Keywords : Customer behaviour; fashion marketing; retail management; fast fashion! Fashion distribution; marketing mix; fretail business management;

    Abstract : Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. READ MORE

  5. 4. The Escape of Mediocrity : A theoretical analysis of a given market condition

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sarah Fredriksson; Grete Simanaityte; [2012]
    Keywords : positioning; repositioning; middle-market; market polarization;

    Abstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE

  6. 5. Inspirational Filter Application for Fashion E-Commerce

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Brian Dewangga; [2012]
    Keywords : ;

    Abstract : Electronic commerce is becoming a growing industry as information technology has been gradually diversifying the business industry. As a result, there is greater competition between online businesses to attract and retain customers. READ MORE