Essays about: "second touchpoint"
Found 1 essay containing the words second touchpoint.
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1. E-Business Models - The Physical Touchpoint of Online Retailers in Business Model Frameworks
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The retail industry has gone through tremendous changes with the development of technology leading to a form of retailing which operates on its own grounds, online retailing. Online retailers have unique business models with different value propositions as opposed to the traditional brick and mortar retailers. READ MORE
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