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Showing result 11 - 12 of 12 essays matching the above criteria.

1. 11. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Andreas Mård; Patrick Jonasson; [2007]
   Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

   Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

3. 12. Storytelling : A Study of Marketing Communication in the Hospitality Industry

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Maria Ågren; Martina Ölund; [2007]
   Keywords : Storytelling; Marketing Communications; Integrated Marketing Communications; Word of Mouth; Hospitality; Hotels;

   Abstract : There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector. READ MORE