Essays about: "service-marketing"

Showing result 16 - 20 of 51 essays containing the word service-marketing.

  1. 16. “Where are the chopsticks!?”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Niklas Sjölund; Jonatan Sölve; Nils Hjalmarsson; [2016]
    Keywords : Authenticity; adaptation; service marketing; value creation; Chinese culture; consumer insight; Business and Economics;

    Abstract : Abstract Title: “Where are the chopsticks!?” Seminar date: 25th of May 2016 Course: FEKN90: Degree project for Master of Science in Business and Economics, Business management, Master level, 30 ECTS. Authors: Nils Hjalmarsson, Niklas Sjölund, Jonatan Sölve Advisor: Annette Cerne Keywords: Authenticity, adaptation, service marketing, value creation, Chinese culture, consumer insight Purpose: The purpose of this thesis is to explore how authenticity is perceived and valued by consumers in a decontextualized exotic restaurant setting. READ MORE

  3. 17. On the right track - Service network orchestration in the railway industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mirjam Dittmer; Mikko Yrjölä; [2016]
    Keywords : Service network orchestration; Service networks; Business networks; Business network orchestration; Service marketing; Service-dominant S-D logic; Service transition; Hub coordination activities; Railway industry; Passenger ground transportation industry;

    Abstract : Nowadays, service is increasingly created by cross-functional collaboration within service networks. A service network can be orchestrated by one central company, which is named coordinating hub in the present study. READ MORE

  4. 18. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Keywords : Branding; B2B; Consultans; Public sector; Relationship;

    Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE

  5. 19. Kundnöjdhet vid jord-och skogsaffärer : fallet Areal

    University essay from SLU/Dept. of Forest Products

    Author : Minna Norrman; [2016]
    Keywords : kundvärde; kommunikation; relationsmarknadsföring; tjänstemarknadsföring; jord-skogsfastighet; fastighetsmäklare; customer value; communication; relationship marketing; service marketing; quality; real estate agent;

    Abstract : Förståelsen för- och vikten av kundnöjdhet och affärsrelationer med sina kunder har under de senaste decennierna ökat. Begreppen tjänstemarknadsföring och relationsmarknadsföring har blivit etablerade och idag vill de flesta företag veta hur kunder upplever affärerna med dem. READ MORE

  6. 20. Assessment of Business model in the service industry on a global process perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
    Keywords : service; information and communication technology industry; theoretical model; value; process;

    Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE