Essays about: "service-marketing"

Showing result 11 - 15 of 51 essays containing the word service-marketing.

  1. 11. The implementation of e-books into Icelandic libraries

    University essay from

    Author : Íris Alda Ísleifsdóttir; [2018]
    Keywords : E-books; public librarians; Rafbókasafnið; innovation; marketing; Iceland;

    Abstract : This study examines whether librarians’ views on ebooks in libraries can impact the potential success of ebooks in libraries. Because of the lack of research available concerning e-books in Iceland a preliminary research was conducted to gather information on the current situation in Iceland. READ MORE

  3. 12. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mohammed Ahmed; [2018]
    Keywords : Quality of service; SERVQUAL; SERVPERF; customer loyalty; customer satisfaction; Accounting firms; Nasdaq Stockholm OMX.;

    Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE

  4. 13. Value co-creating activities in micro-level healthcare : A qualitative study of value co-creation in dental care

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hjelm Mattias; Sven Rauws; [2018]
    Keywords : value co-creation; healthcare; dental care; service-dominant logic; service marketing; value co-creating activities;

    Abstract : This research paper explores the value co-creating activities from a micro-level healthcare perspective by investigating value co-creation in dental clinics. Previous research on the subject of co-creation of value has directed its focus to higher-level healthcare with advanced illnesses, chronic diseases and complicated processes with many interactions. READ MORE

  5. 14. Food for thought : A study on the digitalization of restaurant interactions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mathias Gustaf Flink; Carl Beling; [2017]
    Keywords : Service Marketing; Service Logic; Service-dominant-logic; Service Dominant Logic; Restaurant industry; digitalization; interactions; service ecosystems; servicescape; value-creation; value-creation processes;

    Abstract : This study is grounded in the evolving perspective of Service Marketing, Service-Dominant-Logic and ServiceLogic and aims to provide a holistic view of how the digitalization of interactions affects the service provided by the restaurant and in turn the customers’ value creation processes. More exactly, the study examines a digital system for information exchange, order placements and payments in a restaurant on the Swedish market. READ MORE

  6. 15. Applying a lens of practice theory to understand the role of sustainability-labels in sustainable fashion shopping

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : My Lindersson; [2017]
    Keywords : sustainability-labels; sustainable fashion shopping; sustainable shopping practices; sustainability marketing; service management; Social Sciences;

    Abstract : With this thesis, the aim is to understand how consumers relate to sustainability-labels on fashion products, in terms of perceived meaning and competence for using the information conveyed, and to understand how sustainability-labels may be used to influence product choices that are part of sustainable fashion shopping practices. Apart from a literature review on findings from prior research within the field of sustainability marketing, the thesis uses a practice theory approach. READ MORE