Essays about: "service-marketing"

Showing result 21 - 25 of 51 essays containing the word service-marketing.

1. 21. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Carlotta Rathsack; Maximilian Hoffmann; [2016]
   Keywords : Technology; SST; Sweden; grocery retail; customer perspective; customer behavior; customer participation; customer satisfaction; service-marketing;

   Abstract : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. READ MORE

3. 22. Utilizing entrepreneurs’ cultural capital as marketing strategies in the restaurant industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edgar Leon; David Marriaga; [2016]
   Keywords : immigrant entrepreneurs; cultural capital; marketing strategies; marketing acculturation.; Business and Economics;

   Abstract : Immigrant entrepreneurs who get involved in the restaurant industry face different challenges to promote their restaurants and attract new customers. However, immigrant entrepreneurs’ cultural capital is an important asset that can be exploited to overcome these challenges. READ MORE

4. 23. The Marketing of Robo-Advisory - A study of the marketing implications in automated investment services

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Joel Jansson; Maja Larsdotter; [2016]
   Keywords : Automated investment services; Innovation adoption; Service innovation marketing; Value proposition; Prior knowledge;

   Abstract : Automated investment services is an emerging service niche within the consumer finance industry and is expected to have a significant impact on the industry structure. This innovative service is challenging multiple of the established characteristics of service marketing theory and existing conventions within the consumer finance industry. READ MORE

5. 24. Service Marketing Problems and Strategies: Evidence from Business Consultants in Emerging Markets

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Henrik Steybe; Kevin Siemons; [2015]
   Keywords : Emerging Markets; Services Marketing; Business Consultants;

   Abstract : Aim: The purpose of this study is to create new insights for service marketing in emerging markets by investigating the applicability of the literature on problems (that stem from the unique characteristics of services) that occur during the service marketing process of business consulting companies, and the strategies to cope with these problems. Additionally, this paper intends to elucidate the extent to which the position on the emerging market spectrum was related to the problems (that stem from the unique characteristics of services) during the service marketing process, and the strategies to cope with these problems. READ MORE

6. 25. Customer Satisfaction in the Higher Education Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
   Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

   Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE