Essays about: "service-marketing"
Showing result 6 - 10 of 51 essays containing the word service-marketing.
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6. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
University essay from SLU/Dept. of EconomicsAbstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE
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7. The value co-creation in automotive-3PL relationship management : A case study in Sweden
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. READ MORE
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8. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE
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9. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE
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10. Where are you? : A qualitative investigation of self-service technology in the hotel industry
University essay from Umeå universitet/FöretagsekonomiAbstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE