Essays about: "services marketing model"

Showing result 1 - 5 of 96 essays containing the words services marketing model.

1. 1. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Victor Massy; [2023]
   Keywords : Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

   Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE

3. 2. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Alexander Kokkonen; Josef Holmlund; [2023]
   Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

   Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

4. 3. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Sharmin Akter; Sana Raja; [2023]
   Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

5. 4. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Fanny Johansson; [2023]
   Keywords : Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

   Abstract : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. READ MORE

6. 5. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Tamara Hadházi; [2023]
   Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

   Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE