Essays about: "social media marketing for business"

Showing result 21 - 25 of 160 essays containing the words social media marketing for business.

  1. 21. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elin Oskarsson; Victoria Bergström; [2022]
    Keywords : Technology; Book Publishing; Self-publishing; Digitalization; Authors; Innovation.;

    Abstract : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. READ MORE

  3. 22. The Creation of an Influencer Marketing Strategy to Favour Growth

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Madeleine Bogg; Amanda Edberg; [2022]
    Keywords : Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

    Abstract : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. READ MORE

  4. 23. The Impact of Instagram Influencers on Consumer Purchasing Intention

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Saad Husseino; Las Amin; Nour Kellawi; [2022]
    Keywords : Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

    Abstract : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. READ MORE

  5. 24. The importance of brand identity on social media for micro and small publishers

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Frida Hvam; [2022]
    Keywords : Brand identity; visual identity; visual marketing; digital marketing; social media marketing; Varumärkesidentitet; visuell identitet; visuell marknadsföring; digital marknadsföring; marknadsföring i sociala medier;

    Abstract : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. READ MORE

  6. 25. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Rupam Saha; [2022]
    Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE