Essays about: "south korea culture"

Showing result 16 - 20 of 29 essays containing the words south korea culture.

1. 16. Signifying Gay Men in Korean TV Drama Fiction: Naturalizing the Normative in the Contrast of the Imagined Other

   University essay from Lunds universitet/Genusvetenskapliga institutionen

   Author : Kristoffer Tingbacke; [2015]
   Keywords : Koreanska draman; Sydkorea; Imagination as social practice; Korean gay identity; Global flows; South Korea; Korean dramas; Globala flöden; Koreansk gay identitet; Föreställning som social praktik; Cultural Sciences;

   Abstract : This essay investigates, using semiotic deconstruction, how Korean TV fiction dramas signify gay men in the contrasting of a designated 'normal' that effectively communicates heteronormativity as "myth" obscuring other ‘alternative’ ways of life. This heteronormativity is neither universal nor eternal but is rather part of the situated collective imaginings of Korean communities and people. READ MORE

3. 17. Legitimizing the plastic body: rise of plastic surgery and changing body ideals in contemporary South Korea

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Mia Åberg; [2015]
   Keywords : Cultural Change; Confucianism; Status Competition; Plastic Surgery; South Korea; Social Sciences;

   Abstract : South Koreans today take a remarkably liberal attitude towards plastic surgery, as the highest per capita consumers of plastic surgery in the world. This rise in surgery has accompanied dramatic change in the Korean attitude towards the body and advanced a new attitude, one that was rare as recent as in 1990. READ MORE

4. 18. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

   University essay from Umeå universitet/Företagsekonomi

   Author : Sofia Kivinen; [2014]
   Keywords : Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

   Abstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE

5. 19. South Korea's Public Diplomacy: A Cultural Approach : The Acquirement of Soft Power

   University essay from Institutionen för samhällsvetenskaper

   Author : David Alexandre Hjalmarsson; [2013]
   Keywords : Public Diplomacy; Public Relation; Soft Power; Excellence Theory; Grunig; Cultural Dimensions; Hofstede;

   Abstract : Public Diplomacy has been around for decades, in some parts of the world more than others. Despite that, research related to public diplomacy has mainly focused on approaches serving governments’ policy concerns. A large part of the research has also surrounded efficiency aspects: the level of impact culminating from public diplomacy activities. READ MORE

6. 20. A STUDY ON THE CULTURAL DIFFERENCES AND THE LEADERSHIP STYLES IN SCANDINAVIA AND SOUTH KOREA

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Taymaz Hoseinian; Josef Yousef; [2013]
   Keywords : Scandinavian and South Korean culture; Scandinavian and South Korean leadership styles; strategies for adjusting to the South Korean working environment; Statoil ASA.;

   Abstract : Many Western companies are developing and choosing to expand in South Korea among other Eastern countries due to reasons such as economic benefits and/or lack of resources in the home country. This result in the need of understanding the local culture followed by the necessary adjustments in the leadership style(s) to achieve project success. READ MORE