Essays about: "sporting goods"

Showing result 1 - 5 of 10 essays containing the words sporting goods.

  1. 1. Design of a transport box for bicycle that can be converted into a cargo trailer

    University essay from KTH/Väg- och spårfordon samt konceptuell fordonsdesign

    Author : Tim Friedrich Wimmelbacher; [2023]
    Keywords : vehicle; bicycle; trailer; transportation; design; fordon; cykel; släp; transport; konstruktion;

    Abstract : Both commuting to work and long-distance travelling with one's own bicycle have been intrend for years and a large market has emerged. While the reasons on the customer side aremainly sustainability and sporting activity, the companies offer customised products for manydifferent use-cases. READ MORE

  3. 2. Consumer perceived brand innovativeness : Effects and Moderation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Pelikan; Pierre Meynard; [2018]
    Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

    Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE

  4. 3. Consumer Engagement in Social Media : A netnographic study of the company-owned Facebook pages of Nike and Adidas

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredric Berge; Jan Gaede; [2017]
    Keywords : Online consumer engagement; online communities; consumer culture theory; word of mouth; content marketing; social media; netnography; Nike; Adidas; sporting goods;

    Abstract : To know which content needs to be posted on social media sites is crucial for generating highlevels of consumer engagement. To shed new light in this research area, this inductive research investigated consumer engagement behaviors in the Facebook online communities of the sporting goods brands of Adidas and Nike. READ MORE

  5. 4. Matching Methods for Information Sharingwith Supply Chain Context

    University essay from KTH/Industriell Management

    Author : MICHAEL HÅKANSSON; [2016]
    Keywords : information sharing; information integration; supply chain; retail; data sharing; data; informationsdelning; informationsintegrering; distributionskedja; detaljhandel; datadelning;

    Abstract : The productivity and competitiveness of companies fundamentally depend on their ability to handle information. With the available technology, the opportunities to collect and utilise information are better than ever. One of the industries that has proven to benefit significantly from analysing large quantities of information is the retail industry. READ MORE

  6. 5. Building a Sporting Goods Recommendation System

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Mikael Flodman; [2015]
    Keywords : Recommendation System; ALS-WR; Implicit Data;

    Abstract : This thesis report describes an attempt to build a recommender system for recommending sporting goods in an e-commerce setting, using the customer purchase history as the input dataset. Two input datasets were considered, the item purchases dataset and the item-category dataset. READ MORE