Essays about: "study of consumer perception on new technology"

Showing result 16 - 20 of 23 essays containing the words study of consumer perception on new technology.

1. 16. Social media marketing in B2B companies: An evaluation framework

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Adelina Tahiri; [2018]
   Keywords : ;

   Abstract : Med ett ökande antal användare på social medier för varje år är det viktigt för Business-to-business (B2B) företag att investera i en omfattande sociala media strategi, med tanke på att majoriteten av deras kunder finns på någon typ av sociala media plattform. I dagsläget finns det inte mycket forskning inom sociala media marknadsföring relaterat till B2B om man jämför med Business-to-Consumer (B2C). READ MORE

3. 17. Organized to digitize : A new perspective on collaboration and structure

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : JONATHAN GUNNARSSON; MARCUS KJELLBERG; [2018]
   Keywords : Digitalization; digital manufacturer; digital servitization; digital transformation; organizing digital; structure for digital; Digitalization; digital manufacturer; digital servitization; digital transformation; organizing digital; structure for digital;

   Abstract : This master thesis was conducted at a large Swedish manufacturer, where the perception on and challenges regarding digital transformation were studied. Digital technology is a gateway to numerous possibilities, simplifying production, altering products and creating new value offers. READ MORE

4. 18. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Olivensjö; Gustav Sundberg; [2015]
   Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

5. 19. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Rehan Shaikh; [2015]
   Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

   Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE

6. 20. Online trust : A study about trust in E-commerce

   University essay from Institutionen för marknadsföring (MF)

   Author : Rebecca Eurén; Johanna Vilumsons; Therese Nordin; [2013]
   Keywords : e-commerce;

   Abstract : Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. READ MORE