Essays about: "study of consumer perception on new technology"

Showing result 21 - 23 of 23 essays containing the words study of consumer perception on new technology.

  1. 21. An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sundarraj Karthikeyan; [2011]
    Keywords : consumer behavior; retailing; awareness; ethical;

    Abstract : The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. READ MORE

  3. 22. Viral Marketing Communication : A study on consumer perception and consumer response

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Summer Goh; Xavier Low; [2009]
    Keywords : marketing; internet; word of mouth; viral marketing; consumer perception; consumer response;

    Abstract : Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth – Viral marketing communication (VMC). VMC is a form of marketing tactic which encourages individuals to spread a marketing message to others by means of the internet. READ MORE

  4. 23. Factors that influence users' perceptions of trust in e-commerce

    University essay from Institutionen för kommunikation och information

    Author : Elisabeth Chanko; [2004]
    Keywords : business-to-customer e-commerce; consumer trust; usability; web site design; security;

    Abstract : The popularity of personal computers and recent advances in Internet technology has provided companies with a new medium for selling their products and increasing their customer base. Due to the influx and acceptance of these new possibilities for both users and businesses, all the more organizations are choosing to exploit electronic commerce. READ MORE