Essays about: "the internet and virtual communities"

Showing result 1 - 5 of 14 essays containing the words the internet and virtual communities.

  1. 1. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sergio J. Abuin; [2023]
    Keywords : video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

    Abstract : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. READ MORE

  3. 2. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Dahlgren; Christoffer Eriksson; Léa Tomasino; [2022]
    Keywords : Social media; activity; engagement; repetitive purchase; consumers´attitude; virtual brand community;

    Abstract : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. READ MORE

  4. 3. Everything, By Everyone: An archival perspective on the preservation of Flash media

    University essay from Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Author : Aiden Kvarnström; [2022]
    Keywords : Adobe Flash; archives; archival science; digital media; digital preservation; Homestuck; Internet; Internet content; Newgrounds; software; virtual communities; Cultural Sciences;

    Abstract : This master’s thesis examines and evaluates different ways of preserving media reliant on the now defunct Adobe Flash technology. The purpose is dual; both to examine and evaluate Flash preservation from an archival point of view, and to contribute to the existing research on Internet communities’ preservation initiatives. READ MORE

  5. 4. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  6. 5. SENSE OF BELONGING AND CONNECTEDNESS IN THE ONLINE ESPERANTO COMMUNITIES

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Parashkevova Iliyana; [2018]
    Keywords : sense of belonging; connectedness; online communities; fandom;

    Abstract : The thesis is focused on researching the recent phenomena of the emerging virtual Esperanto communities. The aim is to understand how feeling of belonging and connectedness are generated online. The theoretical framework that the study follows is Sense of Community theory by McMillan and Chavis (1986). READ MORE