Essays about: "the role of brand value thesis"

Showing result 11 - 15 of 44 essays containing the words the role of brand value thesis.

1. 11. The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Axel Andreasson; Gustav Bergman; [2020]
   Keywords : corporate donation; event study; corporate social responsibility; abnormal returns; market value; företagsdonation; event-studie; företags samhällsansvar; abnormal avkastning; marknadsvärde;

   Abstract : Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. READ MORE

3. 12. The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jan Niklas Glanzmann; Karl Moberg; [2020]
   Keywords : Perceived Innovativeness; War for Talents; Employer Brand Management; Brand Knowledge; Brand Stimuli; Business and Economics;

   Abstract : The purpose of the thesis is to explore and understand the meaning, sources, and role of brands’ perceived innovativeness to talents due to the proposed importance of the attribute within the so-called war for talents as well as contemporary theoretical and practical discourse. In accordance with the relativistic and interpretivist stance taken, a qualitative methodology is adapted through the utilization of semi-structured interviews and the application of an abductive research approach. READ MORE

4. 13. Content-based Recommender System for Detecting Complementary Products : Evaluating Siamese Neural Networks for Predicting Complementary Relationships among E-Commerce Products

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marina Angelovska; [2020]
   Keywords : Machine Learning; Deep Learning; Siamese Neural Networks; E-Commerce; Recommender Systems; Complementary Recommendations;

   Abstract : As much as the diverse and rich offer on e-commerce websites helps the users find what they need at one market place, the online catalogs are sometimes too overwhelming. Recommender systems play an important role in e-commerce websites as they improve the customer journey by helping the users find what they want at the right moment. READ MORE

5. 14. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
   Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

   Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

6. 15. Luxury Brands’ Storytelling on Social Media

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Klara Ekebring; Mellqvist Catarina; [2019]
   Keywords : Brand Storytelling; Luxury Brands; Social Media Platforms; Interaction; Luxury Value;

   Abstract : Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. READ MORE