Essays about: "the role of brand value thesis"

Showing result 6 - 10 of 44 essays containing the words the role of brand value thesis.

  1. 6. Swedish food habits for higher nutritional value and lower climate impact : food retail portfolio management

    University essay from SLU/Department of Molecular Sciences

    Author : Rebecca Johansson; Linn Torstensson; [2021]
    Keywords : greenhouse gas emissions; private label brand; sustainable diets; sustainable food consumption; sustainable nutrition;

    Abstract : In order to tackle climate change and the increased prevalence of non-communicable diseases, a transformation of human diets is urgently needed. The food retailers can play an important role if integrating sustainability related aspects in their corporate portfolio decisions in order to influence the consumer to make more sustainable food choices. READ MORE

  3. 7. I stormens öga räcker status quo föga : hur en central aktör i krog- och restaurangbranschen ställer om under extrem kris

    University essay from SLU/Dept. of Economics

    Author : Andreas Lennartsson; Elsa Reuterdahl Svedberg; [2021]
    Keywords : corporate branding; entreprenöriella möjligheter; krishantering; omställning; organisationsförändring;

    Abstract : A company’s external environment consists of external, ever-changning forces that force it to adapt (Mintzberg, 2005). The company’s value network is part of this external environment; the value network is the link between the company and its external environment (Allee, 2000). READ MORE

  4. 8. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Möller; [2020-06-23]
    Keywords : ;

    Abstract : Video games are engaging products with large followings engaging in their brands. Despite this, video game value has proven hard to research and the area is understudied (Boyle et al., 2012). READ MORE

  5. 9. Business Model Innovations and Sustainability Transitions : The Case of Circular Business Models in the Fashion Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Riku Salmi; [2020]
    Keywords : Circular Economy; Business Model; Innovation; Fashion; Multi-Level Perspective; Clothing Resale;

    Abstract : The concept of circular economy has gained a lot of interest among both researchers and practitioners. Moving from the traditional linear “take, make, disposal” resource management approach towards circular economy principles that aim to keep resources in a loop of usage is considered to be a possible way for material-intensive industries to decouple economic growth from environmental constraints. READ MORE

  6. 10. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Buster Chuck Allan Grunau; Milou Cornelia Henrica Klijn; [2020]
    Keywords : Pro-Environmental Self-identity; Conspicuous Sustainability; Self-Congruence; Self-Brand Connection; Shopping Malls; Social Sciences;

    Abstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE