Essays about: "thesis abstract of management strategies"

Showing result 21 - 25 of 29 essays containing the words thesis abstract of management strategies.

  1. 21. Postponement in Retailing Industry: A case study of SIBA

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Kemal Ahmed; Syed Mohammed Naqvi; [2010]
    Keywords : Speculation; Postponement; Customer Order Decoupling point; Retailing; Supply Chain Flexibility; Agility;

    Abstract : Master’s Thesis in Logistics and Supply Chain Management _____________________________________________________ Title:                 Postponement in Retailing Industry- A case study of SIBA Authors:         Ahmed Kemal & Naqvi Syed Mohammad Tutor:               Helgi Valur Fredriksson, Dr. Date:               May, 2010 Key Words:   Speculation, Postponement, Customer Order Decoupling point, Retailing, Supply Chain Flexibility, Agility ______________________________________________________________ Abstract Problem: Today's business environment is characterized by changing customer demands, increasing cost pressures on retailers, shorter product life cycles and products becoming obsolete shortly after their introduction. READ MORE

  3. 22. Success Factors for Supporting Intercultural Engagement of Employees towards Sustainability

    University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Author : Nathan Stinnette; Zhuona Li; Shahla Rajaee; [2010]
    Keywords : Keywords: Sustainability; Culture; Employee Engagement; Framework for Strategic Sustainable Development.;

    Abstract : Abstract: The goal of this thesis is to contribute to the overall progress of society towards sustainability by supporting the engagement of employees of multinational organizations. By first identifying unique aspects of sustainability that are important for engagement and aspects of national culture that affect receptivity to sustainability messages, the authors were able to make informed selections of success factors contributing to intercultural sustainability engagement. READ MORE

  4. 23. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

  5. 24. Can values drive value for sustainable business? : An analyzing and interpreting case study of Konsum Värmland Value-creation

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Madeleine Zetterberg; [2007]
    Keywords : Service Management; Values-based management;

    Abstract : Abstract Historically, value was believed to be created and embedded in the manufacturing process, implying that companies were the creators of value. Conversely, the notion of value-creation changed during the last decades and has implemented the customer orientation and service centred view. READ MORE

  6. 25. Key Account Management Practices in Home Appliance Industry of Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Abdul Razzaq; [2007]
    Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

    Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE