Essays about: "yngre konsumenter"

Showing result 1 - 5 of 7 essays containing the words yngre konsumenter.

  1. 1. Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes

    University essay from Lunds universitet/Innovation

    Author : Hannes Bjurström; Arvid Andersson; [2023]
    Keywords : Persuasive Technology; Behavior Model; User Centered Design; Motivation; Encouraging Donation; Technology and Engineering;

    Abstract : Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. READ MORE

  3. 2. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

    University essay from KTH/Energiteknik

    Author : Albert Petersson; [2020]
    Keywords : ;

    Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE

  4. 3. Konsumenters beslutsprocess om krukväxter : konsumentstudie rörande yngre och äldres resonemang innan köp av krukväxter till hemmet/dekoration

    University essay from SLU/Dept. of People and Society

    Author : Julia Waller; [2014]
    Keywords : krukväxter; prydnadsväxter; konsumenter; beslutprocess; the buyer decision process;

    Abstract : I jordbruksverkets marknadsöversikt från 2013 anmärker författarna en viss problematik som tycks gälla för krukväxtproduktionen. Ser man till antalet sålda produkter visar statistiken att produktionen av krukväxter minskat med 31 % sedan 1999, och det är inget som helt kompenserats genom ökad import. READ MORE

  5. 4. Unga konsumenters köpvanor rörande växter : en studie av hur unga konsumenter väljer växter

    University essay from SLU/Dept. of People and Society

    Author : Marina Svensson; [2012]
    Keywords : konsumentbeteende; unga konsumenter; växtens funktion; växten som present; växtens betydelse; kryddor; ätbart;

    Abstract : Dagens konsumenter inom alla ålderskategorier handlar idag blommor och växter i genomsnitt 10,2 gånger per år. Den yngre generationen som är upp till 29 år (generation Y) har inköpsfrekvensen sjunkit från att handla 4,7 gånger per år till 4,3 gånger per år (Gfk, 2012, muntl.). READ MORE

  6. 5. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
    Keywords : Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

    Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE