Assessing the User Experienceof Hype Energy Drinks’ New Website : A study in UX development comparing the userexperience of two versions of the website Hype.com

Abstract: This study explores the optimization of user experience (UX) and website goals through arelatively small-scale test with 10 participants. The research focuses on evaluating theimplementation of a new website prototype for Hype Energy Drinks, with an aim to improvehealth orientation and UX, specifically when communicating the product sections for isotonicdrinks and protein products. The study highlights the significance of meticulous website design,structure, and adherence to UX principles, such as usability, accessibility, consistency, and usercentered design. The findings demonstrate that the new website significantly enhances the user experience,particularly in conveying health-oriented product information. Improved structure and layoutcontribute to improved usability and effective communication of health-related products. However, both the old and new sites were perceived as having a sporty rather than a healthoriented look. The study also reveals the complexity of implementing animations and emphasizes theimportance of carefully considering the role and impact of animations in website design,particularly in facilitating clear and efficient communication of product information. Thefindings contribute to a better understanding of how website design and UX principles caneffectively communicate health-related products, while also highlighting areas for improvementand future research.