Conjunction of the spheres. The struggle for hegemony in the English language online reception of Netflix adaption: The Witcher.

University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

Author: Sarah R. Kern; [2024-02-06]

Keywords: Production reception; Hegemony; Discourse; Transmedia; Witcher; Fantasy; Polish Fantasy; Media literacy; Convergence culture; Fan-studies; Participation culture; Technical communication; Digital Role-Playing Games; Civic imagination; Netnography; ;

Abstract: This essay uses the concepts of convergence culture, transmedia and hegemony, to understand the struggles within the English language reception to Netflix Tv production “The Witcher.” In order to help the reader, the essay presents the background to the larger Witcher franchise, as well as standard debates and issues within the fantasy genre, the role-playing-game genre and convergence culture.

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