Essays about: "“5W” communication theory"

Found 1 essay containing the words “5W” communication theory.

  1. 1. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Jie Xu; [2023]
    Keywords : City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

    Abstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE