Essays about: "Albana Morina"

Found 1 essay containing the words Albana Morina.

  1. 1. Value Co-Creation in a Manufacturing B2B Context : A Case Study based on the Supplier’s Perspective

    University essay from Karlstads universitet/Handelshögskolan

    Author : Albana Morina; Aurelija Dapseviciute; [2015]
    Keywords : Value Co -Creation; Manufacturing; B2B context; Supplier’s Role; Relationship- Building; Interaction; Resource Integration;

    Abstract : Purpose: This study aims to highlight the supplier’s perspective in a manufacturing B2B context. The research stresses the importance of business relationships, interaction, and resource integration as value (co-) creating activities. The investigation is based on a theoretical framework, considering S-D logic, ‘service logic’, and IMP. READ MORE