Essays about: "Andres Felipe Lamartine"

Found 1 essay containing the words Andres Felipe Lamartine.

  1. 1. Exploring the factors influencing users’ intention to switch MIM application: A push, pull, mooring framework perspective : Master thesis

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andres Felipe Lamartine; [2021]
    Keywords : ;

    Abstract : The increased penetration of smartphones and cheap and easy access to the internethave made mobile instant messaging (MIM) services really popular, rapidly evolving,and mass-adopted. Today the mobile instant messaging (MIM) market is dominated bythe social media giant Facebook which with its two major MIM services FacebookMessenger and WhatsApp, owns about 80 percent of the whole market. READ MORE