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1. 1. "Girl Power in Advertising" : A qualitative study of how postfeminism and intersectionality are appropriated in two advertising campaigns

   University essay from Stockholms universitet/JMK

   Author : Angelica Åhlund; [2018]
   Keywords : advertising; femininity; gender; intersectionality; postfeminism; media;

   Abstract : Advertising is increasingly, and has become one of the most powerful forms of global communication. It is one of the most influential tools in spreading ideas about gender, ethnicity and sexuality that create perceptions. Advertising has becoming increasingly global due to the globalization of the Western society and culture. READ MORE