Essays about: "Anne Lefébure"

Found 1 essay containing the words Anne Lefébure.

  1. 1. Social marketing design and evaluation of responsible drinking : A case study of the Swedish organization IQ-initiativet AB

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anne Lefébure; Emma Engvall; [2010]
    Keywords : Social marketing; case study; IQ; alcohol consumption; campaign; evaluation;

    Abstract : The field of marketing does not only consist of traditional marketing and the focus on promoting products and services to increase sales. In recent years a new branch within the marketing field has been established with the focus of promoting behaviours that will benefit the individual and the society as a whole; social marketing. READ MORE