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Showing result 1 - 5 of 59 essays matching the above criteria.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

3. 2. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Muhammad Usman Anwar; Usman Younis; [2023]
   Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

   Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

4. 3. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

5. 4. Private label effect on small producer business development : a multiple-case study from a producer perspective

   University essay from SLU/Dept. of Forest Economics

   Author : Emelie Lundberg; [2023]
   Keywords : Business strategy; food producer; food retail; power and dependency; primary producers Swedish University;

   Abstract : There is an unstable environment surrounding us today with varying interest rates, increased commodity and energy prices. With price increases in many areas at the same time there has been a successively decrease in people’s private budget. With less money to spend, the hunt for low-price products in food retail has increased. READ MORE

6. 5. The Case of the Halls Meat Factory Closure : Looking at processes through the eyes of the workers

   University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

   Author : Filip Tedelund; [2022]
   Keywords : Meat Industry; Supply Chain; Labour Process Theory; Flexible Accumulation; Extended Case Method;

   Abstract : This thesis aims at examining processes in capitalist food production through a case study of Vion’s Halls factory in Broxburn, Scotland, which closed in 2012. The researcher uses his position as a former employee to receive interviews with former workers at the factory to gain knowledge about what happened in the factory and how that relates to bigger developments in the economy. READ MORE