Essays about: "Brand management as a means to add value for firms"
Found 1 essay containing the words Brand management as a means to add value for firms.
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1. Brand management as a means to add value for firms
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more meaningful and interesting. This thesis focuses on brand management. READ MORE
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