Essays about: "Shengyu Huo"

Found 1 essay containing the words Shengyu Huo.

  1. 1. Brand management as a means to add value for firms

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Shengyu Huo; [2008]
    Keywords : Management; brand;

    Abstract : Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more meaningful and interesting. This thesis focuses on brand management. READ MORE