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1. 1. Get to know your breasts : A market research concerning AWARE Breast self-examination pad

   University essay from IHH, Företagsekonomi

   Author : Leni Andersson; Nina Nordell; Annie Wong; [2005]
   Keywords : AWARE; female consumer behavior; market research; factor;

   Abstract : Background and problem: During the last decade people have become increasingly aware of their health which has led to the establishment of a new market: Over-the-counter test. These tests enable a consumer to individually monitor and examine their health. A decease where such a test could have a large impact is breast cancer. READ MORE