Essays about: "CUSTOMER IN AUTOMOTIVE thesis"

Showing result 36 - 40 of 72 essays containing the words CUSTOMER IN AUTOMOTIVE thesis.

  1. 36. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
    Keywords : ;

    Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE

  3. 37. Location Planning Considering Delivery Time and Service Level Constraints A Heuristic Solution Approach to a Linear Optimization Problem from an Automotive Spare Parts Network

    University essay from Göteborgs universitet/Graduate School

    Author : Alexander Zienau; [2018-07-02]
    Keywords : network design; location problem; delivery time; outliers; linear optimization; heuristic; Lagrangian relaxation; knapsack problem; spare parts network; automotive industry;

    Abstract : This thesis addresses the challenge to model a warehouse location problem under consideration of delivery time and service level constraints. For identification of appropriate modelling techniques, literature research is conducted to identify relevant models using similar approaches. READ MORE

  4. 38. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

    University essay from Lunds universitet/Matematisk statistik

    Author : Marcus Olausson; [2018]
    Keywords : Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

    Abstract : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. READ MORE

  5. 39. Agile Project Portfolio Management Challenges

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : OLIVER BACK; EMIR ISAKOVIC; [2018]
    Keywords : Project Portfolio Management; Agile; Product Development; Hantering av Projektportfölj; Agil; Produktutveckling;

    Abstract : Globalization allows companies to reach a larger customer base and to focus on niche markets, driving specialization. Conversely, it also lets customers choose from a wider array of options on any given market, which all together leads to increased competition. READ MORE

  6. 40. Minimization of Output Variation in Mass Customized Production

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : My Ngoc Johansson; Salwa Al Hasbani; [2018]
    Keywords : Output variation; mass customized production; Standardised work; line balancing; internal logistics; kitting; sequencing and scheduling material deliveries;

    Abstract : During the past decades, there have been an acceleration of customers’ needs of customized products. This have pressured many companies in offering customized products in order to reach customer satisfaction and keep growing and expanding their market share. READ MORE