Essays about: "Caroline Foerster"

Found 1 essay containing the words Caroline Foerster.

  1. 1. Avant-Garde for the Masses - A Study of Consumer Perception of Avant-Gardist Designer Brands after Collaborating with Mainstream Fashion

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Boodh; Caroline Foerster; [2014]
    Keywords : Fashion; Co-branding; Avant-garde; Brand Alliances;

    Abstract : The use of intra-industrial co-branding within fashion has increased dramatically over the last decades, with a wide range of partner combinations including even avant-garde fashion designers. These brands are often licensing collaborations with mainstream mass-market brands, but with uncertain effects for their brands. READ MORE