Essays about: "Crossing the Chasm"

Showing result 6 - 7 of 7 essays containing the words Crossing the Chasm.

  1. 6. Diffusion of innovation at the bottom of the pyramid: the impact of a payment system on the adoption of electricity in rural Uganda

    University essay from KTH/Entreprenörskap och Innovation

    Author : Jonas Eder; Christopher Mutsaerts; [2013]
    Keywords : Diffusion of innovation; crossing the chasm; bottom of the pyramid; renewable electricity; payment system; Uganda;

    Abstract : This thesis analyses how a payment system affects the diffusion of renewable electricity in rural Uganda. A case study is used provided by a start-up company named Pamoja Cleantech. This company is about to sell electricity, which is generated by biomass-based gasification, to a low-income community. READ MORE

  3. 7. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Magnus Nilsson; [2009]
    Keywords : High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

    Abstract : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. READ MORE