Essays about: "Customer Relationship Management in Hotel Industry"

Showing result 6 - 6 of 6 essays containing the words Customer Relationship Management in Hotel Industry.

  1. 6. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Malin Hammer; [2008]
    Keywords : marketing; relationship marketing;

    Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE