Essays about: "Customer Relationship Management in Hotel Industry"

Showing result 6 - 7 of 7 essays containing the words Customer Relationship Management in Hotel Industry.

  1. 6. ROOM FOR SALE - A critical review of different pricing strategies within the hotel industry; with a special focus on Revenue Management

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Gökhan Erol; Hampus Waldemarson; Karl Svensson; [2008]
    Keywords : hotel; pricing strategies; revenue management; customer relationship; market change; blue ocean strategy; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to critically review different pricing strategies with a special focus on Revenue Management and discuss the possibilities and challenges for hotels when optimising their profitability. Methodology: We have conducted three case studies on hotels located in the Öresund region. READ MORE

  2. 7. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Malin Hammer; [2008]
    Keywords : marketing; relationship marketing;

    Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE